Twitter and Viewing the Tour de France

Watching sports has changed forever. Social media has done this. I no longer need to run to the box scores for baseball game details or turn to ESPN for game updates. I simply pop open Twitter for updates and sporting tidbits. Watching live sporting events with Twitter is now the norm. All of the cycling…

Twitterverse on Olympic women road race

Dynamic. Exciting. Thrilling. These are some of the words used to describe the women’s road race at the London 2012 Olympic Games.   Attacks flew early in the race with the aggressive Dutch team  launching moves and counter-moves. But they were not the only one, the Americans, British, Italians covered and also sent riders up the…

How to Follow the Tour de France via Social Media

The 99th Tour de France kicks off tomorrow, Saturday June 30 and with it comes a myriad of ways for fans to follow the action, be it on twitter, web or smart phone and television. Information is available via the official outlets, the teams, the riders and media outlets around the world and in many…

Why #Hashtags Matter

Throughout the USA Pro Cycling Challenge last week, the #hashtag confusion, along with the non-descript official event name, led to the creation of silly names to identify the race on twitter. Though meant to be harmless fun, it highlighted an underlying event identity issue which needs to be clear and easily recognizable. A muddled social…