@bradwiggins vs @chrisfroome: a twitter account showdown

Posted on 21. Jul, 2012 by in news

Wiggins or Froome? Which rider is stronger at le Tour de France? That has been one of the topics around the virtual water cooler (aka social media) for the past week. A few minutes ago, we saw yellow jersey Brad Wiggins decisively win the time trial, beating his Sky teammate Chris Froome by one minute and 16 seconds. So I guess that answers that question.

But which rider is ‘stronger’ on twitter? Wiggins not only has more followers, 211.3 thousand vs 58.3 K for Froome but also has a lot more mentions. In the past month, @bradwiggins had twice the buzz that @chrisfroome – but, of course, not all mentions are positive. While there are tools to measure so called reputation on twitter with algorithms, they do not (yet) take into account the nuances of words and sentiments expressed in tweets.  After all, @bradwiggins did react strongly to some of the negative mentions and replies on twitter the past week.

Let’s take a look at how the duo measures up using the two leading social media reputation tools: Klout and Kred.

75 Klout for @bradwiggins

75 Klout for @bradwiggins

The Klout Score measures – on a scale of 1 to 100 – influence based on ability to drive action – it uses data from social networks in order to measure: true reach or how many people are influenced, amplification or how much they are influenced and network impact or the influence of their network.

On Klout, @bradwiggins scored 75 while @chrisfroome scored 68, and of course the scores jumped up in the past month. Before the start of the Tour, @bradwiggins scored 65 on June 22 while @chrisfroome scored 52.

@bradwiggins Kred

@bradwiggins Kred

Kred is composed of two scores: influence and outreach. Influence is the ability to inspire action. It is scored on a 1,000 point scale and assesses the frequency of Retweets, Replies, Mentions and Followers on twitter. Measured on a scale of 1 to 12, Outreach reflects generosity in engaging with others and helping them spread their message, and is measured by Retweets, Replies and Mentions of others.

@chrisfroome Kred

@chrisfroome Kred

@bradwiggins scores higher that @chrisfroome on Kred,, 937 vs 809 also but both have a low Kred Outreach score, 5 for @bradwiggins and 4 for @chrisfroome. Meaning that both are mentioned and replied to at a high frequency but both have a low level of engagement with their followers.

Did you know that @chrisfroome tweeted the most on Sundays evening while @bradwiggins preferred Sundays in the past month? More info on this infographics (created via visual.ly)

Therefore, @bradwiggins wins the social media buzz battle against his teammate @chrisfroome.

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