Pepsi To Sponsor 2010 Tour Of The Battenkill

Posted on 11. Mar, 2010 by in race, releases

(Cambridge, N.Y. – March 11, 2010) – Organizers of the 2010 Tour of the Battenkill are proud to announce Pepsi as Presenting Sponsor of the April cycling event in Washington County, NY. Pepsi will provide the event the long sought after support for the professional race, held on April 18. Based in Purchase, N.Y., Pepsi will also supply a variety of beverages for riders and spectators, including Gatorade and Aquafina.

“The Tour of the Battenkill is a world-class event that essentially takes place in our backyard,” said Bill Morgan, regional sales director, Pepsi Beverages Company. “We have seen the type of excitement it has brought to the community and we’re pleased to officially support the event this year. We look forward to watching the athletes compete on race day.”

Tour of the Battenkill Director Dieter Drake is happy about the new sponsor.

“We’ve struggled since December to find a way to make this event happen in its entirety,” said Drake. “Getting on the international pro calendar was a goal we accomplished this year and Pepsi will allow us to move forward.”

“This is a fantastic event for New York,” said Morgan. “As a New York company, it’s important for us to engage in the events and communities that make our state so special.”

Joining Pepsi as a major sponsor this year is Trampoline Design of Glens Falls, NY ( Trampoline Design is a fully integrated design & communications firm and is providing all media for the 2010 event, including event logos, all branded material, event advertising, and the newly-launched website –, which has received more than 200,000 hits since its launch in mid-February.

Drake sees the launch of the website and the media campaign leading up to the April event as critical to the overall success of the event.

“I am incredibly pleased with what the folks at Trampoline Design were able to do with our media leading up to the event,” said Drake. “They’ve brought a level of professionalism that is well-beyond our small staff’s capabilities. On top of that they are cyclists and cycling fans who clearly understand where this event can go in the future. Well done!”

The 2010 Tour of the Battenkill will be held over two weekends in April: the Pro/Am on Saturday, April 10; the Ride2Recovery CycleFest – a non-competitive ride to benefit wounded veterans – on Saturday, April 17; and the Professional Invitational on Sunday, April 18. The Pro/Am is the largest road race in North America and expects more than 2,000 riders in 25 different categories competing over the rugged 62 mile course in Washington County’s scenic Battenkill Valley. The Ride2Recovery CycleFest program is produced by the Fitness Challenge Foundation (501C3) in partnership with the Military and VA Volunteer Service Office. 500 recreational riders are expected for the Ride2Recovery CycleFest. The Professional Invitational will feature between 22 and 25 teams and 200 professional and elite riders from North America, Europe, and Australia competing over a 124 mile course that features 25% dirt roads. All events start and finish in Cambridge , NY where a race expo will provide entertainment, food, sports & fitness vendors at various locations in Cambridge and nearby Greenwich . A live race video broadcast is also planned for the Professional Invitational.

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